If you're blogging with a serious goal in mind - building reputation, making money, selling products - you'll want to be heard and trusted. To achieve this you must first be able to persuade your readers. Telling them what your ideas are seems pretty straight forward, but making them believe what you're saying is a completely different thing. It is this ability of persuasion that will put you ahead.
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In essence, people tend to agree with others when it benefits them more. The challenge to writers when persuading audience is to create a win-win situation and to present their case well and clear. Below are guides to improve yourself to become a more persuasive writer:
- Repeat your ideas - Not everybody gets it the first time. Repeat your ideas, again and again. But do it in different forms so that it doesn't get boring. Use examples, stories, analogies, or rewording to restate your ideas.
- Give reasons - People will ask 'Why?' to anything. Support your ideas or products with good reasons why they're so or why they're built. This isn't as easy as it sounds. Reasons that make sense convince people. The ones that don't invite debate and trouble. Think carefully before giving any reasons.
- Be consistent - Inconsistent thoughts show confusion, uncertainty, hesitation, and many other bad things. Being consistent shows that you have sound logic, rational thinking, and believable character. A powerful technique to show you're consistent is to present your case at the beginning. Then, convince your readers by supporting your case with evidence, examples, and proof throughout your writing consistently, while repeatedly referring back to the initial argument at the beginning of the article.
- Support with authority - An idea that has been well accepted socially, supported with scientific facts, or backed by prominent figures with strong credentials will easily get accepted by others. Your challenge is to convincingly show them how your case is supported.
- Compare with established ideas - Comparing or relating your case to the ones already established can help convince people. It helps to use metaphors, similes, and analogies. Readers are convinced more easily this way as they only need to see the connection between your ideas to those already established as true.
- Relate to your readers - When you're posting an article as a solution to a problem, don't just solve it. Present the problems clearly and make your readers know that you know well the stakes at hand and empathize with their trouble. Your readers will likely be reading your post because they're facing that problem. They'll trust you more if you can show them that you've dealt with the same situation before and know exactly how to solve it.
- Belong to a group - When you're writing on articles that target specific demographics (group of people), get into their heads and be (or try to be) part of them. You'll be more persuasive if you understand the specific needs and wants of your target group. Then focus your writing to fulfill those needs, rather than trying to generalize your writing to target the whole masses.
- Address disagreements - Not everyone will agree with your ideas. There'll be objections, counter-arguments, and debates. Assessing what those disagreements are and addressing them immediately will save you some trouble and improves people's perception towards your credibility on the subject matter, which increases your persuasive ability. Of course, you can't always think of everything that people will object.
- Tell stories - Unfolding your ideas gradually by telling stories first and relating them back to your core ideas is an effective technique. People believes in stories much easier than they do with dreary arguments. The challenge is for you to tell good stories and to relate them to your ideas. The better the stories you tell, the easier it is to get people to believe you. Hope that you're telling them the right thing then.